Music app

YouTube Music app reaches 3 million downloads in India within week of launch

The YouTube Music app crossed three million downloads in a week after launching in India, according to an official statement from the company. YouTube Music was launched last month in India with YouTube Premium and YouTube Originals.

“This year, YouTube is celebrating 11 incredible years in India. We are proud of the extraordinary growth of the platform, especially with music. Our huge scale and reach is the reason why so many talented artists and creators from all over. India are coming to YouTube to share their voices with the world. This is why we are seeing Indian artists connecting with fans from Delhi to New York and everywhere in between, ”said Susan Wojcicki, CEO of YouTube in a communicated.

YouTube Music is, as the name suggests, built on YouTube. It also gives the service a big differentiator, where users can also watch each other’s video if needed. YouTube Music is a whole different app and unlike the YouTube app, continues to play music even when the app has been minimized.

Users can download songs or just like them to create a list of liked songs or albums. Adding to playlist is also an easy option and those previously created on YouTube are already listed in the app. There’s also a recommendations engine that starts playing the music you’re likely to listen to, based on your preferences or previous songs you’ve heard.

To listen without ads in the background and with the download option, users need to purchase a YouTube Music Premium subscription. For paid members, Offline Mixtape automatically downloads up to 100 songs they like to their mobile device. YouTube Music Premium is priced at Rs 99 per month.

Last month, Spotify India revealed that it had racked up over 1 million unique users in India on its free and premium tiers in a week of launch in India. Spotify Premium is priced at Rs 119 per month. Recently, Apple Music revised its subscription prices in India and made them cheaper. The new pricing offers the service as a monthly subscription of Rs 99 for individuals and Rs 149 for families.

Also Read: YouTube Premium, YouTube Music Comes To India: From Pricing To Playlists, Here’s All You Need To Know

To celebrate the success of the new service, YouTube also hosted a musical evening with the country’s music fraternity. Performers from across the country including Taufiq Qureshi, Akriti Kakkar, Alka Yagnik, Anirudh Ravichander, Badshah, Devi Sri Prasad, Guru Randhawa, Harshdeep Kaur and Jonita Gandhi performed at the celebration.

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