New 106.7 alternative music station launched in Madison
MADISON, Wisconsin – A new radio station is broadcasting alternative music to the Madison area this week.
Local radio company Madison Mid-West Family Broadcasting launched the new alternative music station, The Resistance on Tuesday, according to a press release.
The station can be heard on 106.7, but The Resistance is more than a radio station, Mid-West Family said. The Resistance app will be available for download from iTunes or Google Play stores and can be streamed on Amazon Echo or streamed online at altmad.com .
“People want to listen to the stations through the device of their choice,” said Randy Hawke, program director for the station. “We don’t want to fight them over it; The Resistance will be wherever you want it to be.
The resort’s name has its roots in Madison’s oft-referenced nickname as “77 square miles surrounded by reality,” Hawke said.
“We have always made our own way. Has stood up to the norm, ”Hawke said in the statement. “I wanted the resort brand to truly reflect that spirit. This is the essence of Madison.
The station will also see commentary via software that will allow listeners to influence which songs will be played.
Cage The Elephant, Twenty One Pilots and Muse will be just a few of the hundreds of artists featured on the station, the statement said.
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