MOG’s mobile music app shines through the cloud
The music service MOG may have started as a free music blogging network – hence the name. But the newcomer has since made great strides as a web-based music subscription service, as Apple and Google wait on the sidelines and Spotify remains a purely European affair.
MOG became a full-fledged cloud-based mobile music service on Tuesday morning with the launch of its smooth $ 10-per-month subscription app for iPhone and Android.
This app impressed us over four months ago when it was first unveiled to the press at a press event at the SXSW conference in Austin, TX, and now that we have tested the app in its natural environment, it is difficult to find many faults in it. – except, maybe, that many people don’t seem to find an 8 million song library, accessible just about anywhere, worth paying $ 10 a month.
Whereas subscription services have traditionally charged $ 15 per month for DRM-laden music that first needed to be downloaded to a computer and then to a supported device, paying $ 10 per month for a service that works as well as this one – no USB cable or complicated DRM schemes required – might be considered a good deal. On the other hand, convincing people to pay for something that they can’t take with them if they decide to end their subscription has never been easy.
Record companies have essentially given the green light to music services to offer unlimited downloads to phones for $ 10 per month, with the version of Rhapsody having already launched in the United States. When MOG, Rhapsody and maybe soon Spotify, Apple, Google and other services offer the same price of $ 10 for virtually the same music, the difference between them comes down to just a few factors: the interface, the catalog, the offline playback capabilities, sound quality, and free trial quality required for you to check out everything else.
MOG is doing brilliantly in every category except that it won’t support multitasking (the ability to play while you do other things with your phone) on the iPhone until the release of the next version in a few weeks. The interface shines, requiring minimal taps to search, browse, stream and download your online music collection as well as anything in MOG’s over 8 million track catalog. And the crucial offline playback feature – even more important now that some mobile phone companies are limiting bandwidth – lets you download any song from the catalog in a user-friendly 64-Kbps AAC format or better 320-Kbps MP3. his.
MOG claims to be “the first mobile service that allows users to download any song or album directly to their iPhone or Android phone for a low monthly fee,” but Rhapsody allows the same for the same price. Granted, Rhapsody does not include the high quality option of MOG, which improves the sound quality of downloads. And its song download feature is a bit hidden, in that you have to add a song to a playlist and then download the desired tracks from that playlist, rather than just download a song or album. integer with one click, as you can with MOG.