ByteDance Resso streaming music app reaches over 3 million downloads in India
India has banned 59 Chinese-owned apps, including TikTok. But the Resso music streaming app owned by ByteDance is alive and well.
The Resso music streaming social app was launched in India in March 2020 after several tests. Since then, the number of app installs has climbed to three million last month, according to data analytics company SensorTower.
Previously, the Indian government had banned 59 Chinese apps, trapping the popular TikTok. Two of ByteDance’s other video platforms, including Vigo Video and Helo, were also targeted by the ban. Now the US is signaling that it may ban TikTok in the US as well. The US military, navy and marines have already banned the application of government apparatuses.
ByteDance estimates that India’s ban on TikTok will cost it $ 6 billion in revenue this year alone. Already, the company has lost 200 million monthly active users after India’s ban, a number that could rise if the United States follows suit. At this time, it’s unclear why Resso was not included in India’s ban on Chinese-owned apps. It features many of the same social sharing features that made TikTok such a viral hit.
Resso has made around 10.6 million first installs on smartphones worldwide. SensorTower estimates that 74% of them come from the Indian market. This means India is the key to helping the music streaming platform grow. If India issues a new wave of Chinese app bans amid mounting border tensions, Resso could be affected.
The Indian music streaming market is full of local and international companies fighting for users. Spotify, YouTube Music, and Apple Music compete with Indian music streaming services like JioSaavn and Gaana.
But India is a very delicate market to control. For starters, India’s music streaming business is closely linked to Bollywood, with around 80% of the country’s music revenue being generated from Bollywood movie soundtracks. Overall, India’s rapid population growth means it is expected to overtake China as the most populous country by 2027. Over 52% of India’s population is under 25, which is extremely young.
Meanwhile, the wave of Indians connected since 2015 has led to an explosion in the music streaming business. Digital platform revenues grew 210% from 2015 to 2018, and local streaming services Gaana and JioSaavn exploded as a result.
Currently, the Indian population using the Internet is well over half a billion. While that number eclipses that of the United States, it only represents 40% of the country’s total population. It perfectly captures why Apple Music and Spotify eagerly engage in price wars to capture market share from local services.